Reading List

A few suggestions for books and resources:

The E-Myth Revisited on CD by Michael GerberThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. - Michael E. Gerber

CD Version - 2 hours / 2 COMPACT DISCS. Abridgment. 

In this first compact disc edition of the totally revised best-selling book, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.


The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber. available as a Best-selling BOOK

If you own a small business, or want to own a small business, this book was written for you. Small business consultant and author Michael E. Gerber points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective. Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

For Contractors

The E-Myth Contractor : Why Most Contractors' Businesses Don't Work and What to Do About It - Michael E. Gerber

Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn't another book about e-commerce. Instead, like previous entries in Michael E. Gerber's popular series, it focuses on a different e-word--entrepreneur--and the fact that most of us who go into business for ourselves are doomed to fail because we really don't understand business. This time, Gerber lays out the basics for starry-eyed newly self-employed contractors who know everything about their trade but precious little about being a boss.

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

In The E-Myth Contractor, bestselling author Michael Gerber reveals a radical mind-set that will free contractors from the tyranny of the unprofitable, unproductive, and perpetual routine -- doing everything that needs to get done, themselves.

The E-Myth Contractor will teach you how to:

Drawing on thirty years of experience working with tens of thousands of small-business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results on the job, in the field, and in a contractor's life.


Seven Essential Disciplines

E-Myth Mastery : The Seven Essential Disciplines for Building a World Class Company - Michael Gerber
Jan, 2005

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

Knowing how to do the work of a business has nothing to do with building a business that works. Entrepreneurs learn their skills through practice.

Gerber's volume provides a wealth of practical guidelines, charts, forms (available online) and instructions on how to run, improve and manage a business of any size. And, by the end, readers will feel as though they've been given a full course of one-on-one coaching sessions with Gerber.


See also information about: George Ross / Donald Trump Real Estate book