George H. Ross
George Ross is Executive Legal and Business Advisor to Donald Trump and Co-star of The Apprentice TV show. George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals.
Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor
By George Ross, Donald J. Trump (Foreword by)
with Andrew James McLean
Hardcover, 256 pages Feb 2005
ISBN 0471718351
Donald Trump is the world's most famous real estate billionaire. George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies and creative thinking that made Trump so successful. Drawing on his unique insider perspective, Ross explains Trump's strategies.
Ross also shows how the average real estate investor can use the same creative techniques to dramatically boost profits-even on a fixer-upper or a single-family house.
George Ross signing copies of his book.
Learning Annex event, San Diego, March, 2005
About the Author
GEORGE H. ROSS is co-star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of Professional Studies and Continuing Education.
Book Description
Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor
How to invest in real estate like DONALD TRUMP
Donald Trump is the world's most famous real estate billionaire. Now, George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits-even on a fixer-upper or a single-family house.
Drawing on his unique insider perspective, Ross explains Trump's strategies for:
- Combining "location" with "innovation"
- Adding "sizzle" and glamour to any building-without wasting money
- Making buyers and tenants eager to pay higher-than-market prices
- Financing deals, marketing real estate, and managing properties
- Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump's biggest deals
Trump Strategies for Real Estate presents an in-depth look at the creative thinking that took Trump to the top. Whether you're an experienced real estate investor or a novice, you'll make more money on your investment if you use the proven strategies of a real estate billionaire.
From the Inside Flap
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property-and charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others-like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples-such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million-Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.
From the Back Cover
How to invest in real estate like DONALD TRUMP
Donald Trump is the world's most famous real estate billionaire. Now, George Ross, Trump's closest advisor for twenty-five years (and co-star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful. More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits-even on a fixer upper or a single-family house.
Drawing on his unique insider perspective, Ross explains Trump's strategies for:
- Combining "location" with "innovation"
- Adding "sizzle" and glamour to any building-without wasting money
- Making buyers and tenants eager to pay higher-than-market prices
- Financing deals, marketing real estate, and managing properties
- Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump's biggest deals
Trump Strategies for Real Estate presents an in-depth look at the creative thinking that took Trump to the top. Whether you're an experienced real estate investor or a novice, you'll make more money on your investment if you use the proven strategies of a real estate billionaire.
Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor